Understanding Gold Purity 9K, 10K, 14K, 18K, 22K, 24K
Jul 20, 20150183;32;Does High Karat Mean Higher Quality Gold? Purer gold does not mean better, it means more pure, worth more money, and more expensive. With gold, the phrase less is more can certainly apply. As stated earlier, the less pure the gold is, the more alloy metals it contains. Gold that is blended with more alloys is stronger.